Bulgari (Bvlgari) is an Italian jeweler and luxury goods retailer of Greek descent, which has been owned by the French firm LVMH since October 2011. The trademark is usually written "BVLGARI" in the classical Latin alphabet (where V = English U), and is derived from the surname of the company's Greek founder, Sotirios Voulgaris , Italian: Sotirio Bulgari). Although the company made a name for itself with jewelry, today it is a recognized luxury brand that markets several product lines including handbags, accessories.